Franchisor Marketing

“Decisions at McDonald’s have always been the product of individual initiative.  Ideas are never homogenized by committees.  New directions are the result of a continuous trial and error process, and new ideas spring from all corners of the system.  The key ingredient in Kroc’s management formula is a willingness to risk failure and to admit mistakes.”  [p.7]

From:  “McDonald’s:  Behind the Arches” by John Love

[PHOTO:  Willard Scott as the first Ronald McDonald.  Like most of the successful product and promotional innovations at McDonald's, Ronald McDonald was the result of a franchisee idea and initiative.  Photo courtesy of McDonald's Corporation]