Franchisor Marketing

KFC’s recent botched attempt at zaniness underscores the vulnerability to Internet parody bad promotional ideas can spawn these days.

In an attempt to make a big debut for their “contemporized” logo and brand redesign initiative, KFC hired leading event company Synergy to build (I kid you not) an “87,500 Square-Foot Contemporized Colonel Sanders Logo in [the] Area 51 Desert…”

I was hoping it was a hoax and a retouched photo, but a KFC Press Release claims it took 3000 hours over 24 days to build and 6 days to erect the logo, which consisted of 65,000 1″x1″ painted tiles. While their mundane competitors continued to unimaginatively market their food products to earthlings with both money and mouths, KFC claimed victory in the solitary race to create the “World’s First Brand Visible from Space.” Hmmm… hard to believe others overlooked that important priority.

The marketing & franchise parody website FRANWORST announced that after this unsuccessful and embarrassing failure, KFC boldly saved their own promotional day with a quick collaboration with marketing innovator EnviroAd, and created the first advertisement to be projected onto the moon. READ THE FRANWORST PARODY HERE.

And be forewarned: Ideas this poorly conceived and implemented are subject to enthusiastic ridicule in the Blogosphere.

[PICTURED RIGHT: Supposed photo of KFC's "Ad on the Moon" Courtesy of FranWorst.]