Franchisor Marketing

Sometimes it’s the little touches that make a sale, yet it’s the little touches that are so easy to forget to provide.  An active franchise shopper forwarded me a short email he received last week from Jerrod Sessler at Hometask Handyman Services.  It read:

Hi there. I just wanted to send a quick note. I hope you have a wonderful weekend and a Happy Fathers Day! HomeTask is all about family and I hope that you get a chance to enjoy yours this weekend!

The franchise prospect knew it was sent to every prospect on the list, but still thought it was a thoughtful message.  He said of the ten or so franchise companies he’s speaking to, this was the only email of it’s kind he received.

A quick visit to the HomeTask site reveals that the personal touch from Jerrod Sessler is a theme in HomeTask’s franchise marketing.  While I’ve never met Jerrod Sessler nor worked with HomeTask or its franchisees, the emails and site give the impression of a down-to-earth, honest guy who takes pride in his business and is thoughtful enough to say “Happy Father’s Day.”

How hard is it to send a thoughtful email?  How often are you sending them?  Little touches can mean the difference between a prospect becoming your new franchisee, or your competitor’s new franchisee.

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For a great resource for learning more about the effective use of email communications, visit the award-winning Chris Baggott’s Email Marketing Best Practices blog at chrisbaggott.com.  Chris is a leading expert in opt-in email communication, is co-founder of ExactTarget, and is a valued Expert Member of FranchisorMarketing.Com and FranchiseeMarketing.Com.