Franchisor Marketing

Here is a great example of how to intentionally generate positive press for your business. Subway called up the Miami Herald to let them know what was going on with the company, and had their current events published. The restaurant franchise got its name in the newspaper, increased brand awareness, generated positive buzz about their company, and reminded people about their product. Contacting the Herald was no mistake, and the best part: it didn’t cost Subway a cent. Read this article here.