Franchise Marketing Ploy Has Franchise Owners Raving Mad at Franchisor Marketing

Franchise Marketing Ploy Has Franchise Owners Raving Mad

1 Comment Published by Sean February 11th, 2008 in Off-The-Mark

(FranchisorMarketing.Com) Check out this story at franchise blog FranchisePick.Com:

Doc Green’s Franchise Owners Seeing Red

“Franchise owners of Raving Brands franchise concept Doc Green’s are raving mad. According to the Naples News, six franchise owners are suing the Atlanta-based multi-concept franchisor for allegedly misrepresenting the success of the franchise concept and the franchise system.”

Franchisees Allege Franchisor Filled Restaurant With Free Food Giveaway Before Store Tour

Yep. The Old Free Food Coupons Before the Discovery Day Visit. Never fails.

Only this time, they sued. The franchisees allege that the company created a “fraudulent scheme” to make their only restaurant appear wildly successful. How? Says Naples News: “When potential franchisees visited the company-owned Doc Green’s, the company gave out coupons for free food, ‘particularly aggressively’ so the restaurant would appear busier than it really was, according to the suit.”

The plaintiffs also allege Raving Brands failed to rave about their brand as promised, providing inadequate marketing and promotion, failing to establish a National Advertising Fund, and providing little help with business operations.

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