Franchisor Marketing

(FranchisorMarketing.Com)  Franchise marketing online can be confusing, but understanding the dynamics of how prospective franchisees find you on the Internet is worth investing a few hours and brain cells.

Most prospective franchisees start their research process by going to GOOGLE and typing in specific keywords (say, “best new franchise” or “pizza franchises”) and clicking “Search”.  GOOGLE then searches across tens of thousands of websites to pick those they think are most relevant to the search.  The websites GOOGLE “ranks” highest appear first in the list, and get the lion’s share of attention, traffic, and, over time, sales.  Several factors - which you can control - influence whether GOOGLE puts your website at the top of the search list, or leaves you buried forever.

Search engine guru Danny Sullivan has posted an in-depth but straightforward guide to understanding GOOGLE “pagerank” (as it’s called), how to see how your website is currently ranked by GOOGLE, and how you can increase your franchise marketing effectiveness by  increasing your pagerank and traffic from GOOGLE searches.  Read it here: 

What Is Google PageRank? A Guide For Searchers & Webmasters

He’s set it up so you can access specific topics individually, if you’d prefer, using these links:

• Google’s Definition: PageRank As Votes
• Recent Google Edits Emphasize PageRank Just One Of Many Factors
• PageRank For Searchers: Google Toolbar
• PR Stands For PageRank, Not Public Relations
• PageRank In The Google Directory
• PageRank For SEOs
• Seeing PageRank In Search Rankings
• PageRank Versus “Toolbar” PageRank
• PageRank Tech Talk
• Conclusion (Especially For Those Thinking I Don’t Have Time To Read)