Franchisor Marketing

If you would like to improve the lead generation rate, the lead-to-meeting ratio, and/or the meeting-to-sale percentages of your franchisee recruitment efforts, analyzing how well your marketing message matches your prospect’s motivations is a good place to start.  But before you can do that, you must understand what does motivate your franchise prospect, and what lurking concerns can kill your sale if not addressed.  Read Sean Kelly’s Franchise Marketing 101:  What Motivates Franchise Prospects? PART I.