Franchisor Marketing » Viral Video

CARL’S JR.: Hot Chicks Eating Burgers Promo (Video)

Sean — Fri, 24 Jul 2009 15:33:42 +0000

CARL’S JR. continues the trend to use soft-core porn and controversy to sell fast food with their Hot Chicks Eating Burgers Promo. See the promo video:

The Huffington Post reported that the casting call was promoted on Craig’s List with the following message:

This is a call for girls 18-30 years old to submit videos of themselves eating a Carls Jr. or Hardee’s burger. Be sure to introduce yourself, tell us where you (or the girl) is from, and state your favorite Carl’s Jr. or Hardee’s burger before eating.[...]
The winner will have the chance to appear in an upcoming Carl’s Jr. or Hardee’s marketing campaign, a $1,000 cash prize and an all-expense paid trip for you and a friend to Las Vegas.

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Carl’s Jr. Scores With Viral Video

Sean — Thu, 11 Jun 2009 15:21:23 +0000

Carl’s Jr. is scoring big with this viral video currently kicking buns on YouTube.

According to this post on Ad Age:

Carl’s Jr. tapped YouTube’s No. 2-most-subscribed channel, from a comedy group called Nigahiga, to push its new portobello-mushroom burger — and it has paid off, in 3.3 million views last week, according to Visible Measures data compiled for the weekly Viral Video Chart. And this is no subtle, where’s-the-brand sponsorship. The (burgerless?) burger is in just about every frame, and when it’s not, they’re talking about it.

The Carl’s Jr. performance was good enough to best two basketball-themed videos that have been on the chart during much of the NBA playoffs…

Are you taking advantage of the franchise marketing power of social media? What are you waiting for?

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Will Sex Sell Subs? Quiznos Hopes So.

Sean — Mon, 18 May 2009 20:53:52 +0000

Quiznos is trying the sexual approach to sub selling. Quiznos and Playboy have teamed up to create this online video featuring Kari Nautique, Playboy Playmate Hiromi Oshima and the Quiznos Torpedo Sub to, supposedly, “show you what a HOT sandwich tastes like.” (Yawn!)

What do you think? Share a comment below.

Jack in the Box Icon Suffers Massive Head Trauma

Sean — Fri, 06 Feb 2009 13:10:17 +0000

In the third of the viral Jack in the Box bus accident videos, a paramedic on the scene inadvertently spills the beans on the Jack Box’s condition. Things look serious for the beloved icon of the fast food burger franchise chain.

Scroll down to see or leave well wishes or comments for Jack Box.

Jack in the Box Icon Hit by Bus: Phil Speaks Out

Sean — Fri, 06 Feb 2009 13:03:15 +0000

In the second viral Jack in the Box video of the Jack Box bus trauma, Jack’s #2 steps in to report from the scene of the bus accident. The acting head of the franchise fast food burger chain assures all is under control.

Scroll down to leave comments, well wishes, prayers or admonitions.

Jack in the Box Icon Hit by Bus: Official Statement

Sean — Fri, 06 Feb 2009 12:53:55 +0000

Jack in the Box icon Jack Box has been hit by a bus. This viral video contains the franchise HQ’s official statement.

Feel free to leave thoughts, prayers, and comments below.