Dennys restaurants first ever Super Bowl ad, shown below, was developed and produced by San Francisco based, Goodby, Silverstein & Partners.

"Thugs" is a thirty second spot that aired during the third quarter of the game. The spot is part of the Dennys Real Breakfast campaign which touts their famous Grand Slam through scenarios in which tough guys are served pancake breakfasts drowning in whipped cream & candy. This spot also announces a free breakfast giveaway on the Tuesday following the Superbowl.

I’d like to know what the creative strategy was behind this "Sad Day for the Ice Cream Man" spot.

Perhaps some VP said:  "Let’s promote our cheap soft serve cone by showing how we destroyed a beloved American icon – the ice cream man – by undercutting him with lower prices and even lower, mass produced quality.  The faces of broken, middle aged men who can no longer support their families will surely send sadistic consumers to the monolithic chain for some cheapo, tasteless cones!"

As stated on Franchise Advertising: Sad Day for the Ice Cream Man… & Burger King on Franchise Pick:

I can’t wait to see what they’ll come up with next… maybe homeless, hungry ex-competitors being shooed away from a Burger King dumpster?  Now that would be a hoot.

Hat tip to Ad Freak  Commercial spot by Crispin, Porter, Bogusky

WHAT DO YOU THINK?  SHARE A COMMENT BELOW.

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