Franchisor Marketing

“Decisions at McDonald’s have always been the product of individual initiative.  Ideas are never homogenized by committees.  New directions are the result of a continuous trial and error process, and new ideas spring from all corners of the system.  The key ingredient in Kroc’s management formula is a willingness to risk failure and to admit [...]

From “McDonald’s:  Behind the Arches” by John Love.
“Ray Kroc’s genius was building a system that requires all of its members to follow corporate-like rules but at the same time rewards them for expressing their individual creativity.”  [p.8]
 [LEFT: Fred Turner and Ray Kroc at the 2500th McDonald's store. Fred Turner is holding a mop and Ray [...]

From “McDonald’s:  Behind the Arches” by John Love:
“Few people outside McDonald’s understand that Ray Kroc’s brilliance is found in the way he selected and motivated his managers, his franchisees, and his suppliers.  He had a knack for bringing out the best in people who worked for him…. He succeeeded on a grand scale because he [...]

“The Number 1 trait of excellent companies is a bias for action.”
TOM PETERS

In business, and especially in franchising, it’s not enough to be the best… you’ve got to let people know you’re the best. Are you taking action, every week, to spread the word about the accomplishments of your franchise company, your staff, and [...]