Franchisor Marketing

I’d like to know what the creative strategy was behind this "Sad Day for the Ice Cream Man" spot.
Perhaps some VP said:  "Let’s promote our cheap soft serve cone by showing how we destroyed a beloved American icon - the ice cream man - by undercutting him with lower prices and even lower, mass produced [...]

(FranchisorMarketing.Com)  Check out this story at franchise blog FranchisePick.Com:
Doc Green’s Franchise Owners Seeing Red
“Franchise owners of Raving Brands franchise concept Doc Green’s are raving mad.  According to the Naples News, six franchise owners are suing the Atlanta-based multi-concept franchisor for allegedly misrepresenting the success of the franchise concept and the franchise system.”
Franchisees Allege Franchisor Filled [...]

(FranchisePick.com) According to the story on CBS4 in Miami, Pure Weight Loss Centers may have broken the law when they left Florida dieters stranded by abruptly closing their weight loss centers. Their investigation continues. Source: CBS4.com

Defunct Weight Loss Centers May Have Broken Law MIAMI (CBS4) ― When one of the state’s biggest diet companies shut [...]

After criticism of Cuppy’s Coffee & More levelled by irate, blog-wielding Java Jo’z licensees (who claimed the new corporation and name was a ploy to escape prior obligations) blew up into a PR nightmare, the Cuppy’s folks called in Rhonda Sanderson and Sanderson & Associates.  Tacked on to the first Sanderson release were some good tips [...]

“The Death of the Blogosphere OR Who’s Killing the Cuppy’s Java Jo’z Blog Dialogue?”:  READ IT HERE

KFC’s recent botched attempt at zaniness underscores the vulnerability to Internet parody bad promotional ideas can spawn these days.
In an attempt to make a big debut for their “contemporized” logo and brand redesign initiative, KFC hired leading event company Synergy to build (I kid you not) an “87,500 Square-Foot Contemporized Colonel Sanders Logo in [...]