Archive for the 'NEWS' Category
How Denny’s Cooked Up $50M in (Almost) Free Publicity
1 Comment Published by Sean February 4th, 2009 in FRANCHISE MARKETING, Franchise Advertising, Franchise Publicity, NEWSDenny’s was once the chain restaurant king of breakfast, ’til McDonald’s came along and stole the crown. Today, 1550 unit Denny’s doesn’t even rank in the top 5 in the $83 billion breakfast market (McDonald’s, Starbucks, Dunkin’ Donuts, Burger King, and IHOP).
To make matters worse, franchise unit sales were down 7.2% last quarter – a [...]