Franchisor Marketing

Sometimes it’s the little touches that make a sale, yet it’s the little touches that are so easy to forget to provide.  An active franchise shopper forwarded me a short email he received last week from Jerrod Sessler at Hometask Handyman Services.  It read:
Hi there. I just wanted to send a quick note. I hope you have [...]

Recently, a newly signed franchisee gave me a stack of franchise brochures from the concepts he had considered and dismissed.
On the top was a plain pocket folder from a small wing franchise with a lively enough name and a distinctive, foil embossed logo. Here were the contents:

a 2-paragraph form letter,
a 7-page “Confidential” application form
a [...]