Franchisor Marketing

Contours Express is now the #2 Women’s circuit training gym behind Curves. They claim to be the the second fastest growing with over 600 locations worldwide in 20 countries, the most affordable and the most effective.
However, nearly 60 Contours Express franchise owners don’t agree with the rosy picture painted in the marketing materials. [...]

After criticism of Cuppy’s Coffee & More levelled by irate, blog-wielding Java Jo’z licensees (who claimed the new corporation and name was a ploy to escape prior obligations) blew up into a PR nightmare, the Cuppy’s folks called in Rhonda Sanderson and Sanderson & Associates.  Tacked on to the first Sanderson release were some good tips [...]

The North American Association of SUBWAY Franchisees, Inc. has filed suit against Doctor’s Associates Inc. (DAI), the franchisor of the sandwich restaurant chain. Click here to get the story.

Subway franchisees filed a lawsuit against the restaurant chain this past Monday, disputing that a new franchise agreement will compromise their control over a $500 million advertising trust fund. Read the full news article here.
A press release was also filed by the disputing franchisees.

The founders of Cereality, a cereal cafe currently in the process of franchising, are dealing with a heaping spoonful of competitive reality. Apparently, they don’t consider the perceived imitation by some very similar restaurant concepts as a sincere form of flattery. They consider it trademark and patent infringement.
So they’re suing.
The legal tussle caught the attention [...]

Dear Franbest:  We have a low-investment franchise opportunity.  We target sales professionals as franchisees.  My franchise sales director had a great thought:  run sales employment ads on Monster.Com and Careerbuilder.com, and when prospects inquire, tell them for a small investment they can own, not just work for, a business.  What do you think?
Sean Kelly responds:  Great [...]