Franchisor Marketing

The Franchise Pick blog post Jackson Hewitt Franchise Mess hurts all Franchisees  details the PR nightmare that a single franchisee can cause a chain.  (In the even that you’ve been visiting your Amish cousins for the past few days:  Tuesday, the U.S. Justice Department announced that it sued five Jackson Hewitt Tax Service Inc. franchise [...]

Java Jo’z, the drive-thru coffee franchise, discovered how to instantly zoom to the top of the Google search engine rankings: Get into a dispute with the brother of one of the Internet’s top bloggers.
Steven Lewis posted the story of how Robert Scoble, publisher of the tech blog Scobeleizer, posted an account of his brother [...]

My fellow b5media blogger Jim Norton (Small Business Boomers) has some good thoughts in his recent “Customer Complaints are Golden” post. Says Norton:
…There is a big difference between the people who complain and those who don’t. That difference is that those who say something about the short comings of your product or service want [...]