Franchisor Marketing

In a recent post on BrandCurve, Susan Gunelius wrote:
How to you convince people from middle-America to visit their local McDonald’s for a latte? Build a giant cornfield maze in Nebraska!
This campaign is meant to create a buzz about McDonald’s new McCafe brand (the copy says, “Taste what the buzz is about”). According to […]

Providing franchisees with a great Hummer might not be the secret to franchise sales success, but it can’t be hurt.
According to a story on FranBest, Adam & Eve franchise stores (part of the retail division of adult industry giant Adam & Eve) has doubled its number of franchise stores in the past two years. Adam […]

Source: The Franchise King

On 7-11 you can have a Slurpee on 7-Eleven. So, on July 11th, go into your nearby 7-Eleven, and slurp up a Free Slurpy*.
Where is the nearest 7-Eleven located, you may ask?
Look Here!
{I am accepting Slurpee deliveries between the hours of 7 and 11 only, at my office.}

*Are you a lifetime […]

Little Caesars founder Michael Ilitch, a former Marine, is being honored by R. James Nicholson, Secretary of Veterans Affairs, for his service to Veterans.  The  Little Caesars Veterans Program provides honorably discharged, service-disabled Veterans who qualify as Little Caesars franchisees a benefit of up to $68,000. Honorably discharged, non service-disabled Veterans who qualify as Little Caesars franchisees are […]

Got a new franchise opportunity? A great story to tell? A limited marketing budget (who doesn’t) See how five brand new franchisors are spreading the word via online interviews. TopNewFranchises.Com has introduced the Top New Franchises Interview Series. Meet the featured five.The Top New Franchises Interview series is designed […]

(FranchisorMarketing.com)  Sometimes we can overthink our franchise marketing and franchise public relations tactics.  Say Muncie, Indiana would be a great market for a new franchise unit, but you know that the franchise marketing options in Muncie are limited and expensive, especially since you have no presence there.  Wouldn’t it be great if a business writer would do your […]

Do you know of a franchise opportunity* worthy of being recognized as one of the Top New Franchises?
TopNewFranchises.Com wants your nominations.
To vote for your favorite new franchise opportunity, CLICK HERE.
It doesn’t matter if you’re a franchisee, employee, customer, vendor, or casual observer, your opinion counts. Just post the franchise name and why you think […]

The Franchise Pick blog post Jackson Hewitt Franchise Mess hurts all Franchisees  details the PR nightmare that a single franchisee can cause a chain.  (In the even that you’ve been visiting your Amish cousins for the past few days:  Tuesday, the U.S. Justice Department announced that it sued five Jackson Hewitt Tax Service Inc. franchise […]

SOURCE:  Promo Magazine
Just in time for the Big Game, Pizza Hut is relaunching its Cheesy Bites Pizza with a text messaging promotion offering a chance to win a new car, among other prizes.
On Super Bowl Sunday, Pizza Hut will air two new TV spots that highlight the return of its Cheesy Bites Pizza. In one […]

After criticism of Cuppy’s Coffee & More levelled by irate, blog-wielding Java Jo’z licensees (who claimed the new corporation and name was a ploy to escape prior obligations) blew up into a PR nightmare, the Cuppy’s folks called in Rhonda Sanderson and Sanderson & Associates.  Tacked on to the first Sanderson release were some good tips […]