Franchisor Marketing

(Relentless Marketer)  Here’s a quick, easy, steady, effective and FREE way to build your blog traffic.
Each Tuesday & Wednesday about 500 bloggers gather at WordlessWednesday.com to post links to their photo-only posts.  Join the Wordless Wednesday gang and you build traffic in 4 ways:
1)  Increase your post count.  Putting up a weekly picture is an [...]

Rita’s Ice Website Earns Top Honors
Manchester, NH – A website designed by SilverTech won top honors as the “Coolest Franchise Website” in a contest hosted by The Franchise King, an industry leading consulting firm.
Featuring roll over flash animation and a clean, fun design that engages audiences of all ages, the new Rita’s Ice site www.ritasice.com [...]

(Franchise Marketing) Search engine optimization is getting more and more difficult by the day. The search engines are evolving at an incredible speed.
With that said, there are a few tried and true principles that you need to do when optimizing your website. The first of which is getting quality, one-way links pointing to your website.
The [...]

(FranchisorMarketing.Com)  Franchise marketing online can be confusing, but understanding the dynamics of how prospective franchisees find you on the Internet is worth investing a few hours and brain cells.
Most prospective franchisees start their research process by going to GOOGLE and typing in specific keywords (say, “best new franchise” or “pizza franchises”) and clicking “Search”.  GOOGLE then [...]

The Company: 
Woodland Hills, CA-based A DESIGNER’S EYE is a franchise-based, home and garden design company dedicated to providing homeowners with quality design talent at reasonable rates. A DESIGNER’S EYE franchise owners use high tech tools and a highly creative business system to make professionally planned design projects fun and affordable for the average [...]

Franchise Brief is a new franchise listing portal that provides franchise information, franchise news, and listings of franchise opportunities from nearly every category.  Franchise Brief is distinct from every other franchise advertising portal in one important way:  Franchise listings are free.
For more information on free listings with Franchise Brief, visit the website at franchisebrief.com.

After criticism of Cuppy’s Coffee & More levelled by irate, blog-wielding Java Jo’z licensees (who claimed the new corporation and name was a ploy to escape prior obligations) blew up into a PR nightmare, the Cuppy’s folks called in Rhonda Sanderson and Sanderson & Associates.  Tacked on to the first Sanderson release were some good tips [...]

Welcome to Part 4 of the Franchise Marketing series:  Justin Queen’s Top 5 Mistakes Franchisors Make with Internet Marketing
Mistake #4:  Franchisors Overspend on Portal Advertising.  
Portal advertising has certainly established and maintained its credibility as a lead generation tool over the years.  A major obstacle faced by franchisors that pay for portal advertising is that they [...]

 Welcome to Part 3 of the Franchise Marketing series:  Justin Queen’s Top 5 Mistakes Franchisors Make with Internet Marketing
Mistake #3:  Franchisors Don’t Hyper-Target Their Audience.  
In our experience we’ve seen scores of franchisors waste tens of thousands of dollars on pay-per-click advertising and portal advertising on prospects that may have had a 1 in 10 chance [...]

 Welcome to Part 2 of the Franchise Marketing series:  Justin Queen’s Top 5 Mistakes Franchisors Make with Internet Marketing
Mistake #2:  Franchisors Don’t Focus on Organic Search Engine Optimization First.  
Did you know that 75% of internet traffic at large is referred from search engines? The primary purpose of a search engine is to help the user [...]