Franchisor Marketing » Featured Posts

7-ll Free Slurpee Day Promotion

Sean — Fri, 11 Jul 2008 17:34:50 +0000

On 7-11 you can have a Slurpee on 7-Eleven. So, on July 11th, go into your nearby 7-Eleven, and slurp up a Free Slurpy*.

Where is the nearest 7-Eleven located, you may ask?

Look Here!

{I am accepting Slurpee deliveries between the hours of 7 and 11 only, at my office.}

*Are you a lifetime member of the 7-Eleven or Speedway Slurpee Club?

TheHomeMag Offers $5000 Fee for Franchisee Referral

Sean — Mon, 14 Jan 2008 02:22:52 +0000

(FranchisorMarketing.Com) The fast-growing advertising-based publication TheHomeMag franchise wants to grow even faster. And they’re willing to pay for quality.

TheHomeMag wants help finding talented, sales-oriented individuals with the drive needed to establish and growing their unique home improvement publication in their local market… and they’re offering a $5000 referral fee to those who provide it.

TheHomeMag is an upscale magazine that showcases local companies offering products and services for the home. TheHomeMag franchise is an opportunity for sales-oriented professionals to establish and build advertising-based local editions of TheHomeMag in their markets… and to benefit from a system designed to let them focus on what they do best: Sell.

TheHomeMag is looking for top quality sales professionals to join their growing franchise network, and they’re offering a $5000 referral fee to anyone who helps find them. According to TheHomeMag franchise website:

If you have a great candidate you would like to refer to TheHomeMag, please call us at 866.859.1996. Provide us with their contact information and let them know we will be contacting them soon. Your candidate must go through the proper franchisee selection process and if they are elected to be awarded a franchise, executed the franchise agreement, and have paid the appropriate franchise fee, you will then receive the $5,000 referral fee . We appreciate your cooperation and your referral. All State and Federal Tax laws apply.

Learn more about TheHomeMag franchise, advertising and opportunities at TheHomeMag website .

See a sample digital version of TheHomeMag.

VOTE FOR THEHOMEMAG at TopNewFranchises.Com

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Visit FRANBEST : Unbiased franchise information , franchise interviews and detailed, searchable information on 400 franchise and business opportunities .

Learn from top franchising insiders at the FranBest Franchise Guide .

Market Your New Franchise at TopNewFranchises.Com

Sean — Mon, 13 Aug 2007 12:56:36 +0000

Got a new franchise opportunity? A great story to tell? A limited marketing budget (who doesn’t) See how five brand new franchisors are spreading the word via online interviews. TopNewFranchises.Com has introduced the Top New Franchises Interview Series. Meet the featured five.The Top New Franchises Interview series is designed to give prospective franchisees info and insight into some of the freshest new franchises to emerge in recent months and years… and give new franchisors an effective way to get their stories told across the Internet.

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Meet Maid to Sparkle’s Chris Cavazos Remember when doctors made house calls, fresh milk was delivered daily and service station attendants washed your windowshield? Maid to Sparkle is bringing back the Golden Age of Service… and cleaning up in the process. Meet Maid to Sparkle President Chris Cavazos

Meet Trash Talkin’ College Hunk Nick Friedman The College Hunks Hauling Junk franchise is a breath of fresh air in the trash collection industry. If you’ve got $100K, Nick and Omar can make your lifelong dream of being a refuse relocation engineer a reality.

Meet Nick Friedman, College Hunks Hauling Junk

Meet Ho Math & Chess CEO Frank Ho Frank Ho provides insight into his unique math tutoring franchise that makes learning fun, and his ultra-low-cost franchise that’s going global. This is one Ho even Imus could love!

Meet Frank Ho, Ho Math & Chess

Meet A Designer’s Eye President Stephen Fofanoff A Designer’s Eye President Stephen Fofanoff has his eye on franchising. He explains the vision behind his creative new home-based franchise opportunity, A Designer’s Eye.

Meet Stephen Fofanoff, A Designer’s Eye .

Meet Chyten Educational Franchising’s Neil Chyten What happens when a respected and highly effective regional tutoring program joins forces with one of franchising’s largest growth networks? Learn for yourself: Neil Chyten, Chyten Educational Services

Do you know of a promising new franchise program launched within the last 5 years? If you would like to request an interview, or nominate a franchise professional to be interviewed, email Sean at info[at]franbest.com.

Technorati tags: franchisee, franchising, new franchises, best franchises, franchise opportunities, business start-up, franchise marketing, marketing your franchise, franchise PR, PR

Are You LinkedIn?

Sean — Wed, 02 May 2007 12:55:25 +0000

Do you use LinkedIn to increase and optimize your networking power?

If you’ve seen it but never dug too deep into the uses and benefits of LinkedIn, check out b5 business channel’s Scott Allen’s new blog: Linked intelligence . It’s a great new site dedicated to helping you using the powerful networking tool LinkedIn.

If you DO use LinkedIn and have some tips and smart uses to share, Scott’s holding a group blogging contest with over $4000 is prizes to be given away to the best contributions on “Smart Ways to Use LinkedIn” Check out the contest details at Linked intelligence.

Check out Scott’s site at: Linked intelligence.

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America is voting for the Top New Franchise. See who’s winning at Top New Franchises.

Nominate a Top New Franchise at TopNewFranchises.Com

Sean — Fri, 06 Apr 2007 17:03:06 +0000

Do you know of a franchise opportunity* worthy of being recognized as one of the Top New Franchises?

TopNewFranchises.Com wants your nominations.

To vote for your favorite new franchise opportunity, CLICK HERE.
It doesn’t matter if you’re a franchisee, employee, customer, vendor, or casual observer, your opinion counts. Just post the franchise name and why you think it’s a Top New Franchise. Multiple nominations are OK and results will be tallied and posted. Nominate your own company if you want… just tell why it’s a great opportunity.

Top New Franchises is on a search for the REAL top new franchises. Tell us what you think!
* Franchising since 2000 or later. If you know of a great franchise opportunity that’s been around longer, nominate it at Best Undiscovered Franchises.

"Franchisors Overspend on Portal Advertising"

Sean — Mon, 29 Jan 2007 12:42:46 +0000

Welcome to Part 4 of the Franchise Marketing series: Justin Queen’s Top 5 Mistakes Franchisors Make with Internet Marketing

Mistake #4: Franchisors Overspend on Portal Advertising.

Portal advertising has certainly established and maintained its credibility as a lead generation tool over the years. A major obstacle faced by franchisors that pay for portal advertising is that they are being displayed with a sea of concepts similar to theirs. Portal advertising should be budgeted into most e-marketing campaigns every year, but you will get a lot more mileage out of sending prospects directly to YOUR website where they can stay focused on the benefits of YOUR concept. Also, be cautious which portals that you may choose to engage. There has been a notorious problem with lead swapping with some major portals which have resulted in charging franchisors for leads that were never interested in their concept.

AGREE? DISAGREE? LEAVE A COMMENT & TELL US WHAT YOU THINK.

Justin Queen is Founder of Blue Zeus Interactive Marketing.

Blu Zeus Interactive Marketing provides interactive marketing strategy, design, and development. Learn more at the BluZeus website.

The Death of the Blogosphere OR Who’s Killing the Cuppy’s Java Jo’z Blog Dialogue?

Sean — Fri, 26 Jan 2007 23:35:12 +0000

“The Death of the Blogosphere OR Who’s Killing the Cuppy’s Java Jo’z Blog Dialogue?”: READ IT HERE

Justin Queen: Franchisors under-deliver on their franchise website.

Sean — Tue, 23 Jan 2007 00:38:22 +0000

Welcome to Part 1 of the Franchise Marketing series: Justin Queen’s Top 5 Mistakes Franchisors Make with Internet Marketing

Mistake #1: Franchisors under-deliver on their franchise website.

Most franchisors never realize that franchisee prospects will associate the level of establishment of their concept with the presentation of their website. Eight times out of ten a franchisee’s initial contact with your concept’s brand is on your website. You have 30 seconds, on average, to sell your franchisee prospect on whether or not they should even continue through your website to find detailed franchise information. Perception is reality and presentation is everything. If your website doesn’t match the creative intuition of your competitors or doesn’t meet the expectations of the individual you’re asking to pay your franchising fee, you’ll never even know they exist. Expectations are high in the franchising business; because you are trying to convince your prospect you know the business better than anyone else. If your website can’t deliver that, your prospect will find one that will and call their sales associate.

Justin Queen is Founder of Blue Zeus Interactive Marketing.

Blu Zeus Interactive Marketing provides interactive marketing strategy, design, and development. Learn more at the BluZeus website.

Top 5 Franchisor Internet Marketing Mistakes

Sean — Tue, 23 Jan 2007 00:28:02 +0000

Internet marketing plays a critical role in effective franchise marketing and franchisee recruitment. As critical as it is, franchisors have traditionally been slow to adopt new technologies. That’s created opportunities for franchise companies who can adopt New Media strategies for spreading awareness of their franchise program, generating inquiries, and turning those inquiries into leads and, eventually, sales.

To help franchisors identify areas where they can boost their effectiveness on the Internet, Franchisor Marketing asked Justin Queen, founder of BluZeus Technologies, for the Top 5 Mistakes Franchisors Make with Internet Marketing… And what they can do about it.

This week Franchise Marketing will start counting down Justin’s Top 5 franchise marketing mistakes… on mistake at a time.

About BluZeus: Blu Zeus provides interactive marketing strategy, design, and development. Our services help clients build revenues through digital media. While other marketing companies claim to offer similar services, Blu Zeus is the expert on building businesses online. Learn more at the BluZeus website.

PMQ Outclasses Goliath in Pizza Magazine Wars

Sean — Thu, 14 Dec 2006 02:40:59 +0000

On management guru Tom Peters’ blog, he points out that one of IBM founder Thomas Watson’s Golden Rules was “Though shalt never badmouth a competitor.” Peter’s adamantly agrees, stating “…when one badmouths one’s competitors or tries to limit their activities, the ‘word gets around.’ And one develops a reputation as prickly and egocentric—and, well, as a selfish jerk.”

The folks at pizza industry trade magazine Pizza Today and publisher Macfadden Protech LLC might want to spend a little time on Peter’s blog. Seems in October they had too much time on their hands and produced and circulated a negative “expose” accusing competitor PMQ (Pizza Marketing Quarterly) of, in essence, inflating their circulation by junkmailing their magazine indiscriminately to pizza companies who could care less about getting it. [interpretation mine]

The Pizza Today “expose” is written in a pseudo-folksy style in which publisher Pete Lachapelle answers questions posed by an imaginary pizza industry member who speaks in italics and uses words like “amongst” in everyday conversation. At one point, the incredulous mystery reader asks Are you saying that amongst all the copies PMQ sends out each month… no one receiving it requested it… no one?

Lachapelle, like a dad telling his two year old there’s no Santa Claus – for his own good – replies solemnly, “…those are the facts… no one receiving their publication requested it. Furthermore, no one receiving their magazine is as a result of a company asking PMQ to be sent to some of its employees.”

No one? I requested my subscription to PMQ many years ago, and call to request another if I don’t receive a copy. My employees have also requested subscriptions, and I know of numerous clients who contacted PMQ directly to request subscriptions.

I’m sure Lachapelle’s “expose” turned off many who, like I, read and like both publications. PMQ has a very loyal following among independents, as evidenced by their active web forum. Not only does his “report” undermine the credibility and character of Pizza Today, it gave PMQ the chance to take the high road, and to point out that they have virtually the same circulation as Pizza Today, yet their ads are about half the cost of PT’s.

So remember these lessons: Don’t badmouth competitors. If you do, have your facts straight. If you’re a publisher, use your copy editors (“…no one receiving their magazine is as a result of a company…” ?!) And remember, it’s not always a smart strategy to come on like Goliath… especially in an industry of Davids.

See PMQ’s Pizza Expose website by clicking here.

DID YOU REQUEST YOUR PMQ SUBSCRIPTION? WHAT DO YOU THINK? LEAVE A COMMENT AND BE HEARD.