Franchisor Marketing

Source: The Franchise King

On 7-11 you can have a Slurpee on 7-Eleven. So, on July 11th, go into your nearby 7-Eleven, and slurp up a Free Slurpy*.
Where is the nearest 7-Eleven located, you may ask?
Look Here!
{I am accepting Slurpee deliveries between the hours of 7 and 11 only, at my office.}

*Are you a lifetime [...]

(FranchisorMarketing.Com) The fast-growing advertising-based publication TheHomeMag franchise wants to grow even faster. And they’re willing to pay for quality.
TheHomeMag wants help finding talented, sales-oriented individuals with the drive needed to establish and growing their unique home improvement publication in their local market… and they’re offering a $5000 referral [...]

Got a new franchise opportunity? A great story to tell? A limited marketing budget (who doesn’t) See how five brand new franchisors are spreading the word via online interviews. TopNewFranchises.Com has introduced the Top New Franchises Interview Series. Meet the featured five.The Top New Franchises Interview series is designed [...]

Do you use LinkedIn to increase and optimize your networking power?
If you’ve seen it but never dug too deep into the uses and benefits of LinkedIn, check out b5 business channel’s Scott Allen’s new blog: Linked intelligence .  It’s a great new site dedicated to helping you using the powerful networking tool LinkedIn. 
If you DO use LinkedIn [...]

Do you know of a franchise opportunity* worthy of being recognized as one of the Top New Franchises?
TopNewFranchises.Com wants your nominations.
To vote for your favorite new franchise opportunity, CLICK HERE.
It doesn’t matter if you’re a franchisee, employee, customer, vendor, or casual observer, your opinion counts. Just post the franchise name and why you think [...]

Welcome to Part 4 of the Franchise Marketing series:  Justin Queen’s Top 5 Mistakes Franchisors Make with Internet Marketing
Mistake #4:  Franchisors Overspend on Portal Advertising.  
Portal advertising has certainly established and maintained its credibility as a lead generation tool over the years.  A major obstacle faced by franchisors that pay for portal advertising is that they [...]

“The Death of the Blogosphere OR Who’s Killing the Cuppy’s Java Jo’z Blog Dialogue?”:  READ IT HERE

 Welcome to Part 1 of the Franchise Marketing series:  Justin Queen’s Top 5 Mistakes Franchisors Make with Internet Marketing
Mistake #1:  Franchisors under-deliver on their franchise website.  
Most franchisors never realize that franchisee prospects will associate the level of establishment of their concept with the presentation of their website.  Eight times out of ten a franchisee’s [...]

Internet marketing plays a critical role in effective franchise marketing and franchisee recruitment.  As critical as it is, franchisors have traditionally been slow to adopt new technologies.  That’s created opportunities for franchise companies who can adopt New Media strategies for spreading awareness of their franchise program, generating inquiries, and turning those inquiries into leads and, eventually, sales.
To [...]

On management guru Tom Peters’ blog, he points out that one of IBM founder Thomas Watson’s Golden Rules was “Though shalt never badmouth a competitor.” Peter’s adamantly agrees, stating “…when one badmouths one’s competitors or tries to limit their activities, the ‘word gets around.’ And one develops a reputation as prickly and egocentric—and, well, [...]