Franchisor Marketing

Carl’s Jr. is scoring big with this viral video currently kicking buns on YouTube.

According to this post on Ad Age:

Carl’s Jr. tapped YouTube’s No. 2-most-subscribed channel, from a comedy group called Nigahiga, to push its new portobello-mushroom burger — and it has paid off, in 3.3 million views last week, according to Visible Measures data compiled for the weekly Viral Video Chart. And this is no subtle, where’s-the-brand sponsorship. The (burgerless?) burger is in just about every frame, and when it’s not, they’re talking about it.

The Carl’s Jr. performance was good enough to best two basketball-themed videos that have been on the chart during much of the NBA playoffs…

Are you taking advantage of the franchise marketing power of social media? What are you waiting for?

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