Franchisor Marketing

The founders of Cereality, a cereal cafe currently in the process of franchising, are dealing with a heaping spoonful of competitive reality. Apparently, they don’t consider the perceived imitation by some very similar restaurant concepts as a sincere form of flattery. They consider it trademark and patent infringement.
So they’re suing.
The legal tussle caught the attention [...]

Mandlers, The Original Sausage Company, located at Union Square in NYC, has announced the opening of an online sausage store. The company, which offers franchises, sells 9-1/2 inch European-style sausages at its Manhattan-based eatery and is making all varieties of its sausages, along with a line of proprietary mustard blends, to online shoppers. Check it [...]