Co-Founder & Chief Marketing Officer, ExactTarget
Chris Baggott, a founding partner of ExactTarget, is best described as the “visionary” behind ExactTarget’s on-demand outbound email software solutions. Named to BtoB Magazine’s 2004 “Who’s Who in B-To-B,” Chris is a recognized speaker on database and email marketing, with over 25 appearances in the first half of 2004 at national conferences, tradeshows and regional business and marketing organizations. He has also been featured in Inc. Magazine.
Chris works closely with ExactTarget customers to advise them on how to ensure their success by enhancing deliverability, using dynamic content to create more personal and relevant email, optimizing email for better outcomes and being legally compliant with anti-spam laws. As chief marketing officer, Chris is responsible for driving the strategic direction of ExactTarget’s market definition and position, new business development and partnerships, and has led the growth of the company to over 5,000 customers in just 4 years.
Chris’ idea for a permission-based email software system stemmed from his experience as the CEO and president of Twyford Group, where he practiced extensive database marketing, yet with no means to utilize his detailed customer knowledge. Before founding the Twyford Group, Chris was marketing manager for RR Donnelley’s catalog business and also spent five years with Abbott Labs as the leading sales executive and sales manager for their Diagnostics Division. Chris is a graduate of Evergreen College, Olympia, Wash.