Archive for March, 2009
Häagen-Dazs Fires Back at Ben & Jerry’s Over Pint Size
3 Comments Published by Sean March 9th, 2009 in FRANCHISE MARKETING, Franchise PublicityOn our recent post Ben & Jerry’s Busts on Haagen-Dazs. Again., I wrote of the long-standing tradition of Ben & Jerry’s taking its super-premium ice cream rival to task every chance it gets. And I also noted the irony (and the deftness) with which the Unilever-owned Ben & Jerry’s continues to play the honest hippy [...]