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Archive for July, 2008

Sean Kelly, President of IdeaFarm and founder of the FranBest Franchise Network, has launched a whimsical, thought-provoking series of creative tips for jump-starting your marketing.
It’s called Lighten Up! Marketing, and his stndicated column is making it’s debut on Kelly’s Relentless Marketer blog on AllBusiness.com.
Lighten Up! Marketing Instant Classics:
Lighten Up Marketing #1:  Starbuck’s […]

In a recent post on BrandCurve, Susan Gunelius wrote:
How to you convince people from middle-America to visit their local McDonald’s for a latte? Build a giant cornfield maze in Nebraska!
This campaign is meant to create a buzz about McDonald’s new McCafe brand (the copy says, “Taste what the buzz is about”). According to […]

Providing franchisees with a great Hummer might not be the secret to franchise sales success, but it can’t be hurt.
According to a story on FranBest, Adam & Eve franchise stores (part of the retail division of adult industry giant Adam & Eve) has doubled its number of franchise stores in the past two years. Adam […]

Rita’s Ice Website Earns Top Honors
Manchester, NH – A website designed by SilverTech won top honors as the “Coolest Franchise Website” in a contest hosted by The Franchise King, an industry leading consulting firm.
Featuring roll over flash animation and a clean, fun design that engages audiences of all ages, the new Rita’s Ice site www.ritasice.com […]

Cosi, Inc. Reports Second Quarter Sales
MarketWatch - 54 minutes ago
Franchise fees and royalty revenues for the quarter contributed $515800, compared to $404800 in the 2007 second quarter. System-wide comparable restaurant

Source: The Franchise King

On 7-11 you can have a Slurpee on 7-Eleven. So, on July 11th, go into your nearby 7-Eleven, and slurp up a Free Slurpy*.
Where is the nearest 7-Eleven located, you may ask?
Look Here!
{I am accepting Slurpee deliveries between the hours of 7 and 11 only, at my office.}

*Are you a lifetime […]


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