Franchisor Marketing

After criticism of Cuppy’s Coffee & More levelled by irate, blog-wielding Java Jo’z licensees (who claimed the new corporation and name was a ploy to escape prior obligations) blew up into a PR nightmare, the Cuppy’s folks called in Rhonda Sanderson and Sanderson & Associates.  Tacked on to the first Sanderson release were some good tips […]

Welcome to Part 5, the final installment of the Franchise Marketing series:  Justin Queen’s Top 5 Mistakes Franchisors Make with Internet Marketing
Mistake #5:  Franchisors Don’t Stay in Touch.  
Most franchisors focus on a hard sell system.  If your prospect is not ready to buy in the near future, they are disregarded as a “cold” lead.  Buying a […]

Welcome to Part 4 of the Franchise Marketing series:  Justin Queen’s Top 5 Mistakes Franchisors Make with Internet Marketing
Mistake #4:  Franchisors Overspend on Portal Advertising.  
Portal advertising has certainly established and maintained its credibility as a lead generation tool over the years.  A major obstacle faced by franchisors that pay for portal advertising is that they […]

 Welcome to Part 3 of the Franchise Marketing series:  Justin Queen’s Top 5 Mistakes Franchisors Make with Internet Marketing
Mistake #3:  Franchisors Don’t Hyper-Target Their Audience.  
In our experience we’ve seen scores of franchisors waste tens of thousands of dollars on pay-per-click advertising and portal advertising on prospects that may have had a 1 in 10 chance […]

 Welcome to Part 2 of the Franchise Marketing series:  Justin Queen’s Top 5 Mistakes Franchisors Make with Internet Marketing
Mistake #2:  Franchisors Don’t Focus on Organic Search Engine Optimization First.  
Did you know that 75% of internet traffic at large is referred from search engines? The primary purpose of a search engine is to help the user […]

“The Death of the Blogosphere OR Who’s Killing the Cuppy’s Java Jo’z Blog Dialogue?”:  READ IT HERE

 Welcome to Part 1 of the Franchise Marketing series:  Justin Queen’s Top 5 Mistakes Franchisors Make with Internet Marketing
Mistake #1:  Franchisors under-deliver on their franchise website.  
Most franchisors never realize that franchisee prospects will associate the level of establishment of their concept with the presentation of their website.  Eight times out of ten a franchisee’s […]

Internet marketing plays a critical role in effective franchise marketing and franchisee recruitment.  As critical as it is, franchisors have traditionally been slow to adopt new technologies.  That’s created opportunities for franchise companies who can adopt New Media strategies for spreading awareness of their franchise program, generating inquiries, and turning those inquiries into leads and, eventually, sales.
To […]

Salad Creations, a Florida-based chain that recently signed its 50th franchise agreement, has signed Anthony Ciotti and Luciano Gonzalez as area developers.  The new franchisees expect to develop 50 Salad Creations operating within the next seven years.
According to The Detroit News, the two men will open a Salad Creations of their own in downtown […]

Java Jo’z, the drive-thru coffee franchise, discovered how to instantly zoom to the top of the Google search engine rankings: Get into a dispute with the brother of one of the Internet’s top bloggers.
Steven Lewis posted the story of how Robert Scoble, publisher of the tech blog Scobeleizer, posted an account of his brother […]