Franchisor Marketing

“Decisions at McDonald’s have always been the product of individual initiative.  Ideas are never homogenized by committees.  New directions are the result of a continuous trial and error process, and new ideas spring from all corners of the system.  The key ingredient in Kroc’s management formula is a willingness to risk failure and to admit […]

From “McDonald’s:  Behind the Arches” by John Love.
“Ray Kroc’s genius was building a system that requires all of its members to follow corporate-like rules but at the same time rewards them for expressing their individual creativity.”  [p.8]
 [LEFT: Fred Turner and Ray Kroc at the 2500th McDonald’s store. Fred Turner is holding a mop and Ray […]

From “McDonald’s:  Behind the Arches” by John Love:
“Few people outside McDonald’s understand that Ray Kroc’s brilliance is found in the way he selected and motivated his managers, his franchisees, and his suppliers.  He had a knack for bringing out the best in people who worked for him…. He succeeeded on a grand scale because he […]

On management guru Tom Peters’ blog, he points out that one of IBM founder Thomas Watson’s Golden Rules was “Though shalt never badmouth a competitor.” Peter’s adamantly agrees, stating “…when one badmouths one’s competitors or tries to limit their activities, the ‘word gets around.’ And one develops a reputation as prickly and egocentric—and, well, […]

It’s a promotion that keeps on promoting… and helping to get well-deserved attention for new, smaller, and “undiscovered” franchise opportunities.
QSR Magazine has named IdeaFarm’s “Best Undiscovered Franchises” Guide to its “Best of 2006″ cover story, and featured us on the cover right next to Wingstop spokesman Troy Aikman.
Visit Franchise Picks to read more about QSR’s […]

My fellow b5media blogger Jim Norton (Small Business Boomers) has some good thoughts in his recent “Customer Complaints are Golden” post. Says Norton:
…There is a big difference between the people who complain and those who don’t. That difference is that those who say something about the short comings of your product or service want […]