Franchisor Marketing

Franchise Times is getting ready to debuts its Super Book franchise directory.  The Super Book Deadlines have been extended to DECEMBER 18th, 2006 for inclusion in the 2007 SUPERBOOK.  If interested in a listing, contact Kevin Pietsch at Franchise Times (email:  kpietsch@franchisetimes.com  phone:  612-767-3206)
According to the the Franchise Times Superbook Superpage: 
…The Super Book will allow […]

KFC’s recent botched attempt at zaniness underscores the vulnerability to Internet parody bad promotional ideas can spawn these days.
In an attempt to make a big debut for their “contemporized” logo and brand redesign initiative, KFC hired leading event company Synergy to build (I kid you not) an “87,500 Square-Foot Contemporized Colonel Sanders Logo in […]

Entrepreneur, writer and publisher of Start-Up Spark Ben Yoskovitz has posted a good article called The Top 5 Reasons People Start New Businesses. According to Yoskovitz, the reasons are (in descending order): 5) Personal Freedom, 4) Personal Development, 3) Ego, 2) Money, and, the number one reason people start new businesses: […]

Franchise advertising portals have a tough time distinguishing themselves from other online franchise advertising sites. Maybe bribery will work. What do you think?
According to a recent email from BizBuySell.Com, if you sign up as an advertiser on BizBuySell by November 30, you’ll receive a FREE iPod Shuffle after your third full month of […]

A friend of mine, Linda Anderson, owner of coaching firm Getting Clear, (and pictured here) (and very deserving of this recognition, mind you) just sent me an email link to an article/interview on Philly.Com naming her “Woman of the Week.” She had also CC’d the email to her large network of professional associates and […]

Soon-to-be-reknowned Columbia College art student Katie Skuba (my niece) was making her way through downtown Chicago this past Tuesday when she and a friend spotted a line of shiny happy people emanating from the Chipotle restaurant. So Katie & Friend did what any clear-thinking creative types would do when faced with a potentially volatile […]