Franchisor Marketing

Subway franchisees filed a lawsuit against the restaurant chain this past Monday, disputing that a new franchise agreement will compromise their control over a $500 million advertising trust fund. Read the full news article here.
A press release was also filed by the disputing franchisees.

New HQ for Kiddie Academy
According to the Baltimore Business Journal, Kiddie Academy, a 78-unit child-care franchise chain, is expanding its headquarters. The 24,000-square-foot facility, to be completed in early 2007, will house the 40 employees now based in a 9,000-square-foot office in Bel Air. A leader in early childhood learning, Kiddie Academy began franchising in […]

If you would like to improve the lead generation rate, the lead-to-meeting ratio, and/or the meeting-to-sale percentages of your franchisee recruitment efforts, analyzing how well your marketing message matches your prospect’s motivations is a good place to start.  But before you can do that, you must understand what does motivate your franchise prospect, and what […]

Industry veteran Greg George was brought in last year to jumpstart franchise sales for 6-unit Nashville franchisor Bar-B-Cutie.  Jumpstart it he has… in a big way.  But will the expansion course be too fast & too furious?
In this story in the Nashville Business Journal, George states that Bar-B-Cutie’s goal this year is to sell 25 franchises, […]

Sometimes it’s the little touches that make a sale, yet it’s the little touches that are so easy to forget to provide.  An active franchise shopper forwarded me a short email he received last week from Jerrod Sessler at Hometask Handyman Services.  It read:
Hi there. I just wanted to send a quick note. I hope you have […]

Retail Brand Group, LLC (RBG), of Allentown, PA, announced Bob Faller has joined the company as vice president of franchise development. I first met Bob when I was creating a franchise marketing program and materials for The HoneyBaked Ham Co. He’s a very nice guy, and an effective franchise sales professional with more […]

Franchisor Squeegee Squad is trying an innovative idea for marketing their franchise:  Pitching reality TV producers on featuring them and their franchisees in a reality TV show.  It’s a long shot, but what did it cost them?  A press release and distribution?  Even if they get no takers, they get the exposure from their press release.  […]

June 17, 2006 - Phoenix, AZ — City Wok, a Southern California fast casual favorite known for its authentic Chinese food, recently signed a multi-unit franchise agreement with Phoenix, AZ, entrepreneur Anthony Mak. A former restaurant owner and first-time franchisee, Mr. Mak plans to open five stores in the Phoenix area, the first by the […]

According to this release, aQuantive has purchased the franchise opportunity portal Franchise Gator company for approximately $21.5 million cash. Founded in 2001, Franchise Gator is operated by ten employees in its Roswell, Georgia headquarters. It presents prospective franchisees with a portfolio of over 550 franchise opportunities and over 100 industry sectors. It expects […]

Know kidding: KnowFat planning nationwide growth
Boston Herald - United States
A Boston Herald article reports that the Boston-based Knowfat LifeStyle Grill chain “has commitments for 60 new franchise locations that will open in the next 5 1/2 years in markets including Des Moines, Iowa; Houston; Miami; Minneapolis; San Francisco and San Jose. The first opened outside St. […]