Franchisor Marketing

Mandlers, The Original Sausage Company, located at Union Square in NYC, has announced the opening of an online sausage store. The company, which offers franchises, sells 9-1/2 inch European-style sausages at its Manhattan-based eatery and is making all varieties of its sausages, along with a line of proprietary mustard blends, to online shoppers. Check it […]

Three-unit Subway franchisees open Rita’s franchise in PA mall.  Rita’s, the nation’s largest Italian ice chain, has 360 locations from the East Coast and as far west as Ohio.  Lead source:  referral from current franchisees.
 

Dear Franbest:  We have a low-investment franchise opportunity.  We target sales professionals as franchisees.  My franchise sales director had a great thought:  run sales employment ads on Monster.Com and Careerbuilder.com, and when prospects inquire, tell them for a small investment they can own, not just work for, a business.  What do you think?
Sean Kelly responds:  Great […]

A Franchisor asks: We are a young franchisor with 23 units that have protected territories. We are in the service category and do mainly residential work.
A couple of our franchisees are concerned about “Franchises Available” being on some of the marketing material(for example our brochures and service vans).
Sean Kelly responds: The key is […]

Emaximation, a company that provides sale lead management to franchisors, released its ranking of the top ten franchise directory portals as indicated by their aggregated client data. They claim the data is based on lead flow from 170+ franchisors and business opportunities that utilize their system. In alphabetical order, the online directories are:

Be […]